For All Consumers, What We Offer to our Customers

From most important down, below are the skills and qualities of real estate agents that actual home buyers and sellers said they valued:

  • Honesty and integrity
  • Knowledge of purchase process
  • Responsiveness
  • Knowledge of real estate market
  • Communication skills
  • Negotiation skills

There are others, including people skills and technical skills, but the above are the top items. In our marketing series, we've determined the value of the Internet, so why would technology skills rate low? Many times it's how you ask the question. Note the importance of responsiveness and communication skills. If their entire first weeks of interaction with you was over the Internet and email, then those items would imply a need for some technical knowledge.


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